MINI will be the main sponsor at this year’s gamescom in Cologne. From 24 August to 28 August 2022, the convention will gather gaming fans from all over the world on 220,000 square metres of exhibition space, around 1,100 exhibitors and hundreds of thousands of gaming fans from all over the world. MINI is the main sponsor of the gamescom merch area “powered by MINI”and the official mobility partner of gamescom 2022. With its commitment, the company is the first non-endemic sponsor from the automotive sector of the world’s largest games event and is living up to its brand promise to enrich the lives of MINI fans with joy and variety.
