The new design of the 4 Series will pave the way for future products from BMW, starting this year BMW M3 G80 sedan and M4 Coupe G82.
When it comes to the 4 Series, it seems like the aim was to create a very expressive design and this is what the team came up with.
“It is a sporty coupé, and by definition it has to have a very expressive design, and you see that all around the car, not just the front. But there are not that many lines or elements – it’s not a complex design,” said van Hooydonk. And other cars will soon follow in its footsteps: “We want to do this for all our cars: we want to have fewer elements, then each element you use plays a bigger role.”
“As a company, you have to keep moving,” he continued, talking about why all of these changes are needed. “The minute you start standing still, you become an easy target. The market is very competitive now, more than ever. But the hardest thing to do is make changes while you are successful. If you are no longer successful, people will immediately start saying you need to make changes, but then you are in panic mode.”