Tesla has resumed its price-cutting strategy in China’s competitive automotive market. After briefly joining other automakers in a price truce, Tesla has once again reduced prices by up to $10,000 for some Model S and Model X vehicles, following earlier cuts to its Model Y prices. This move is part of a series of price reductions as Tesla seeks to boost sales volume, even if it means sacrificing profit margins. Despite the reductions, Tesla’s vehicles remain more expensive in China than in the U.S., and local consumers have various alternative options with rival EV makers also slashing prices. Tesla’s deliveries in China have recently hit a six-month low, while competitors like BYD are achieving higher sales numbers. Despite the challenges, China is a crucial market for Tesla, contributing around 22% of its global revenue.
