As one of FIFA Official Automotive Partners through 2022, Kia Motors has commissioned World Cup Ambassador and Brazilian supermodel Adriana Lima to help spread the passion for futbol in a new brand campaign.
This is the first time Kia has supported its World Cup sponsorship with a large campaign effort in the U.S.
In the TV spots, Lima seeks out non-soccer fans in hopes of converting them into fans of Futbol for the month. Each time, she arrives in a Kia Optima or Sorento, making an entrance that will light up the screen, and the eyes, of every sports fan. The campaign tagline: For One Month, Lets All Be Futbol Fans.
