120 years of Mercedes – from premium automobile brand to holistic luxury brand

In April 1900, the then Daimler-Motoren-Gesellschaft (DMG) and businessman Emil Jellinek laid the foundation for one of the most valuable luxury brands in the world. The automobile enthusiast, who lived in Nice, was the largest dealer of Daimler vehicles at the time and had been registering them for racing events. From then on, all DMG vehicles were to bear the name of his daughter Mercédès. The Mercedes 35 PS, the first car named after her, won almost all races during the Nice race week in 1901 and fascinated the public with a completely new, elegant design language. The name Mercedes immediately became a worldwide synonym for innovation and luxury in automotive engineering. The goal of the perfect realization of luxury and the driving of innovation are part of the brand DNA right from the start.